The billboard may be simple, but it represents an example of genuinely good reactive marketing that’s recently eluded many ...

When sharing AI-related content on Substack, there was a surprisingly tricky problem. That is, "how to distribute long prompts." My image generation prompts get quite long. When I organize the ...

When book critic Ron Charles was laid off from The Washington Post in February, he had a tough decision to make: Apply for a new job or commit to writing full-time for his Substack newsletter. He ...

Audience attention spans have fallen for decades as competition for mindshare has skyrocketed. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 45 seconds… ...