Companies are betting on celebrity-driven campaigns and digital engagement to justify record advertising spend during the ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Featuring anyone under the sun, from Timothée Chalamet to Kim Kardashian and multiple Beckham cameos.

You may skip the matches, but you can’t skip the marketing.

There are many celebrated footballers being beamed into the homes of the American television audience this summer but none, ...

Soccer players do make less than NFL or NBA players. But they are still millionaires. See here.

The Irish Times has not always been generous in its assessments over the years of Didier Deschamps’s France teams. His France has been accused of chronically “doing just enough, and no more”, of being ...