Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.

Discover how your loyalty points can unlock big perks in your summer travel plans, even at hotels where you might least expect them.

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...

Summer is the peak season for fun-in-the-sun adventures like traveling, camping, sports, cookouts, tailgates and other ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

Lufthansa First award space disappeared from partner programs, including United MileagePlus and Avianca Lifemiles, about a ...

A ‘leaky customer bucket’ is a marketer’s nightmare. Dollar after dollar of media budget spent on acquiring customers that instantly unsubscribe, lapse or never come back after their first purchase.

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

Every brand eventually asks the same question: how do we increase the lifetime value of our customers? It's the right question. Repeat purchase rate, purchase frequency and customer lifetime value are ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.

Some Chase cards are currently not available on CNBC Select but you can check out our marketplace to compare offers from other issuers including American Express and Citi The Citi Premier® Card is no ...