The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing ...

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. But some 50 years later, running shoes have literally left the track. They pervade ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...

The Top Women Network is a cross-brand initiative from the Cheif Marketer Network created to unite, elevate, and empower women across the media, marketing, and ad tech ecosystem. Designed for ...

Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the ...