According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...
The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing ...
Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...
The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...
In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.
“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.
McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. But some 50 years later, running shoes have literally left the track. They pervade ...
The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...
At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...
Alfac’s call center is 450 employees deep, and artificial intelligence is a prime tool to help agents give detailed information to the 15,000 calls the supplemental insurance brand receives daily, ...
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