Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation ...

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot ...

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...