Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and ...

YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

Sports TV ratings and live rights fees are soaring, but professional leagues and broadcasters are facing a new battleground ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

TV sports programming content has surged 30% in viewing hours this year on YouTube versus 2023, according to a post by the video platform. The company did not disclose specific breakdowns for viewing ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

Younger audiences don’t watch sports the way their parents did. They’re not sitting through full games or waiting for highlights on SportsCenter. They’re watching on YouTube, where athletes and ...

YouTube TV launched new genre-based plans after months of anticipation, including a Sports plan at $65/month and Entertainment plan at $55/month. PCWorld reports these plans are underwhelming compared ...

YouTube on Monday introduced lower-priced YouTube TV plans that will allow subscribers to better tailor their plans to their own interests in areas like sports, news, and entertainment. The company ...

Good news for anyone who only watches live TV for sports—or anyone who doesn't watch sports at all. February 9, 2026 Add as a preferred source on Google Add as a preferred source on Google YouTube TV ...