Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

Levi’s is taking FIFA’s World Cup rules in stride. Soccer’s global governing body does not allow visible corporate branding at stadiums hosting World Cup games if the company is not an official World ...

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

Giant white cloths are covering up a logo that is still easy to identify.

A viral World Cup script conspiracy theory reveals how FIFA hides the tournament winner in plain sight. Find out which ...

FIFA required host stadiums to cover signage of sponsors that aren’t affiliated, but brands like Levi's getting an unexpected ...

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of ...

Why did AT&T Stadium have to cover up part of its name with a banner ahead of the 2026 FIFA World Cup?

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

Fans might have noticed that stadiums across the United States, Mexico and Canada are getting revamped for the 2026 World Cup ...

FIFA’s rules forced the Levi’s logo at Levi’s Stadium to be covered because Levi’s isn’t a World Cup sponsor. Levi’s embraced ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...