The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

Telemundo TV Commentator Goes Off on World Cup Ad Break: "We Prefer The Old School Way"

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions.

Nike Ripped Apart for New World Cup Ad Featuring England Snub Cole Palmer

The Chelsea star was one of several surprise omissions from England’s World Cup squad.
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Here’s How Much Money FOX Is Really Making From World Cup Hydration Break Commercials? You Won’t Believe The Real Numbers

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.