The 2026 World Cup is the first one to have required hydration breaks during each half of the football matches. Here's why ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory hydration breaks. But for Game 28 between Mexico and South Korea, the network ...

McDonald's celebrates the 2026 World Cup with a star-studded commercial featuring David Beckham, Lamine Yamal, Christian ...