The glasses won’t feature an in-lens display, but they could compete with the standard Meta Ray-Ban glasses and be unveiled before the end of this year, according to Bloomberg's Mark Gurman.

Many Silicon Valley heavy hitters are investing heavily in smart glasses, and a new report sheds light on Apple's plans to join the party. The latest report from Bloomberg's Mark Gurman claims that Apple is currently testing four different designs for smart glasses,

Apple is experimenting with multiple smart-glasses prototypes designed to compete directly with Meta’s Ray-Ban smart glasses, Bloomberg’s Mark Gurman reported in his Power On newsletter in April 2026.

Apple is working on several frame styles and a unique camera design for its first smart glasses. Bloomberg's Mark Gurman explains what Apple is doing differently from its rival Meta. He joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

Apple is reportedly testing AI-powered smart glasses in at least four frame styles, Bloomberg's Mark Gurman reported Sunday. The product is said to focus on everyday usability and fashion-first design rather than full AR overlays.