Though Sweden has a reputation as being ecologically-minded and nature-friendly, the nation has also become a ‘trophy hunter’s paradise’ that routinely flouts the European Union’s Habitats Directive, ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

With over 69% forest coverage and 100,000 lakes, Sweden is positioning itself as a premiere destination for doctor-prescribed outdoor wellness retreats. Contributor. Forbes contributors publish ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...