An ad that uses both AI and graphic artists to make a point about gender equality in sports has gone viral, getting tens of millions of views by fooling people with its sophisticated use of technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Orange France/Youtube A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in ...

McDonald's celebrates the 2026 World Cup with a star-studded commercial featuring David Beckham, Lamine Yamal, Christian ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

As deepfakes, AI creations, and digitally manipulated content become increasingly difficult to identify, there's plenty of examples of bad actors taking advantage of unsuspecting viewers. But a new ...

Thanks in part to good old-fashioned misogyny, women athletes are often undervalued—and underpaid—in sports. So when I watched a now viral soccer ad end in a surprising way that challenged those ...

The Super Bowl is not the most-watched sporting event in the world. The men’s FIFA World Cup final is. And it isn’t close. Yet American brands are willing to pay much more to advertise during the ...

Pepsi this week launched "Soccer Deserves Pepsi," a campaign that features soccer stars David Beckham, Memo Ochoa, Christian Pulisic, and Vini Jr., per a press release. The effort builds on the ...

A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in the sport. The clip — which has made its rounds on social media and has more than 4 million ...