The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

NBA top pick AJ Dybantsa reveals the surprising origin of his Nike logo and the meaning behind his signature star.

Add Yahoo as a preferred source to see more of our stories on Google. There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott and comedian Michael Che. Nike debuted Clark's logo on Aug. 25 and in 2026 ...

Nike knows the narrative female athletes have faced in recent years. Household names like Jordan Chiles, Caitlin Clark and A’ja Wilson are among many who have received public critiques about how they ...

Just when you thought sports couldn’t get any more dramatic, Nike’s recent commercial for the release of the new KD19 helped stir the pot as Grammy award-winning rapper and company partner, Drake, ...

Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media engagement among the advertisers in Sunday's game, according to ...

And just like that, Tiger Woods’ 27-year run with Nike Golf has come to an end. It’s fair to say no golfer has influenced the direction of a company quite like Woods did during his partnership with ...