The NFL has unveiled new footage from Bad Bunny’s historic Super Bowl LX halftime show.

The league is expanding globally, but a new rumor suggests the gameday experience could be changing in a big way.

Prediction markets are already forecasting the 2027 Super Bowl halftime show. Here’s which global star is leading the race.

Jay-Z leads Kalshi's 2027 Super Bowl Halftime Show Performer prediction market at 39%, but sportsbooks point to value ...

The Super Bowl has become a cultural moment that transcends sport, let alone American football. Much of that is down to the half-time show, as more viewers tend to watch that than the NFL's ...

The worlds of entertainment and sport have erupted after a split-second moment during Kendrick Lamar’s NFL Super Bowl ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Bad Bunny’s halftime show at this year’s Super ...

How do the 2026 FIFA World Cup opening ceremony and the Super Bowl halftime show compare in duration, cost and tradition? Global spectacle vs NFL entertainment—scale and production reveal unexpected ...