The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

When the first Model Ts rolled off the assembly line in 1908, Henry Ford claimed customers could have any color they wanted "so long as it is black". Over a century later, the most popular car colors ...

Cars are less colorful than they used to be. In fact, according to a 2023 study by iSeeCars, they're only half as colorful as they were 20 years ago. In 2004, around 60% of cars were sold in a ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...