This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

The Ducks kicked off a Heisman campaign for Dante Moore but decided to start in Japan.

This article is by David Schwab, managing director at Octagon First Call. With the start of the most popular sports and entertainment property in the United States today, we wanted to share a ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

Nissan is honing its digital engagement strategy around the Heisman House, a college football marketing effort now in its 13th season. The automaker is again uniting young talent with past Heisman ...

ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to ...

Football gradually became a business, that's no mystery. But there's a War happening behind the scenes... And almost no one ...

The Blacklist, Blindspot, Chicago Fire/Med/PD, Law & Order: SVU, Superstore, The Voice, and Illumination Entertainment and Universal Pictures’ Event Film Sing Produce Original Promotional Spots for ...

As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Brands like Starbucks, Google, Apple ...