Here's how Levi's, Heinz and Gillette became the unofficial FIFA World Cup brands people are talking about.

Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday. However, during the World Cup, it's not known as Levi ...

Brands Turn FIFA Logo Ban Into PR Win ...

FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the ...

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers ...

A TikTok posted by a stadium worker @nvmjvlissa at the 2026 FIFA World Cup shows her narrating how she was told to cover the ...

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding at stadiums hosting World Cup games if the company is not an official World ...

FIFA isn't messing around when it comes to any company getting free publicity from the World Cup. Not only has the soccer governing body made stadiums ...

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

FIFA’s rules forced the Levi’s logo at Levi’s Stadium to be covered because Levi’s isn’t a World Cup sponsor. Levi’s embraced ...