When Reform MP Sarah Pochin declared that adverts “full of Black people, full of Asian people” were not reflective of society, she tapped into that familiar chorus: that diversity in advertising is ...

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022 ...

Sarah Pochin used her first Commons appearance to call for a burqa ban. Now, the Reform UK MP has made headlines again, said The Guardian, by telling a TV phone-in show that adverts contain too many ...

As marketers increasingly move to recognise the innate diversity within consumer demographics, it is crucial for brands to accurately represent this diversity in their communication and within their ...

What makes a great Super Bowl ad? There’s a long list of winning qualities – humor, celebrities, tear-jerking moments. In recent years, though, audiences have loved Super Bowl ads that show the full ...