Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Conjoint analysis seems to have been around for Eons – well at least since the 1960s when it originated within Mathematical Psychology. So why is such a valuable tool regarded as the strict preserve ...

Politics is full of surveys purporting to explain why voters act the way they do. But how can we really pinpoint the factors that explain what happens inside the voting booth? A new paper co-authored ...

A new polling method to reveal how voters make choices at the ballot box has been proposed by a political scientist. The method behind conjoint analysis is fairly simple: Respondents in public opinion ...

Conjoint analysis is a statistical framework that decomposes products or services into multiple attributes and levels, enabling researchers to infer how consumers trade off different features when ...

When Dow Jones decided to revamp the Wall Street Journal in the mid-2000s, the newspaper had just endured five years of flat circulation and advertising revenue, and the whole industry was ailing.

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

Conjoint analysis is a powerful survey-experimental technique for eliciting the trade-offs citizens make when evaluating multi-attribute policy options. By presenting respondents with pairs of ...

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...