To promote its business-to-business services, LinkedIn launched a new marketing campaign that zeroes in on the convoluted nature of a B2B marketer’s profession by showcasing their parents’ ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how B2B ...

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and ...

From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search. LinkedIn has always been a key driver for B2B discovery, but over ...

New LinkedIn research finds that 76% of B2B chief marketing officers feel pressure to prove short-term returns on investment, and seven in 10 B2B marketers say that their marketing budget is focused ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re ...

At Cannes Lions, ServiceNow’s Jim Lesser and LinkedIn’s Mimi Turner outlined a buyer-centred framework built around ...