The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Microsoft ...

- P&C Insurance Advertising Market Production by Region P&C Insurance Advertising Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, ...

Insurance advertising, long dominated by fear-led messaging and worst-case scenarios, is now moving towards confidence, aspiration and financial empowerment, driven by a younger, digitally aware ...

AI-powered platforms have collapsed the production timeline for a professional TV commercial from weeks to hours. But the ...